Joel Porcaro, founder of PointShift
More customers,
less busywork.
We build the systems that bring small businesses new customers, and the automation that takes the busywork off your week. You work with us from the first call to the results.
Never pay for marketing that doesn’t produce a return
Everything we build is measured on the revenue it brings back, and we track that return for you, down to the dollar. Every system below has to earn that return.
A steady flow of new customers
We put your business in front of people who are already searching for exactly what you offer, right when they’re ready to buy. New inquiries come in every week instead of whenever a referral happens to show up.
Proof of what’s working
You see exactly which ads bring in paying customers and what each one costs you. Your budget goes toward what’s actually bringing people in the door, and nothing gets wasted on what isn’t.
Every inquiry answered in seconds
When someone reaches out, an assistant we set up for you replies instantly, nights and weekends included. Routine questions get handled and serious customers land straight on your calendar, even while you’re busy running the business.
Your busywork, handled
Invoices, scheduling, reminders, reports. We find the office work taking up your week and set it up to run on its own, so you can take on more customers without hiring more help.
See how your business is doing, in one place.
For a dog boarding and daycare outside Chicago, we turned the data in their booking software into a handful of key numbers, on a dashboard and in texts to the owner’s phone. By the third month, they were getting 61 new leads every month.
Read the case study
How working together goes
A free 30-minute call
You tell us where customers and hours slip away. We come with specific ideas, not a pitch.
A plan in plain English
What to build first, what it should bring back, and how we’ll measure it.
Your first system live in 30 days
Counted from the day you give access. Then we adjust it using your real numbers.
You’ll work with me, directly.
I’ve spent nearly ten years solving technical problems in technology and environmental science, including years as a consultant. I build with AI every day, so I know where it helps a business and where it doesn’t. Now I bring that to small businesses, and solving their problems is the work I care about most.
Joel Porcaro
Founder, PointShift · Chicago
Ready to grow without the busywork?
Tell us a little about your business, then pick a time that works. We come to the call with specific ideas, not a pitch.